ABOUT

ACUMENTUM CONSULTING GROUP

AcumentumWhen millions of buffalo roamed the plains, native hunters could afford to let their skills ebb and their spears dull and rust.  After all, the pickings were easy. But as the herds thinned, tribes who had strong, skilled hunters prospered while others seemingly vanished from existence.

Many businesspeople and entrepreneurs are learning that selling in today’s market demands a higher skill level than in the past.  Now, more than ever, successful owners and managers realize the need to develop their sales force and sales strategies in order to establish and maintain a competitive advantage in their marketplace.

In today’s economy, competition is fierce and the successful vendors are usually those who recognize the value of  strong customer relationships and are committed to “insuring” them through effective, proactive sales efforts.

The best way to insure your tribe’s success is with a commitment to developing a strong, effective hunting party.  

Knowledge gathered over time can translate into a “wealth of experience” and at Acumentum Consulting Group, we believe in sharing the wealth through our TAKE AIM at Success sales training and coaching programs.

Utilizing founder Rob Campbell’s expertise and proven patterns for sales success, Acumentum provides our clients with invaluable “TIPs” along with tools and insights developed over a combined half century in business and practical experience in professional sales, entrepreneurship and direct marketing.

At Acumentum, we believe that the most valuable asset any successful entrepreneur or sales professional has in insuring their lasting success is a strong, satisfied, loyal and growing customer base.  Our defining purpose is in helping businesses, entrepreneurs, sales professionals and not-for-profits To Insure Performance in their pursuit of sustainable revenue generation.

Acumentum clients are motivated to effect positive change that can play a key role in leading their organization to success.  We can help you and your team develop sales and marketing strategies based on Creating Customers for Life.  You will learn how to strengthen and maximize existing customer relationships and build new ones faster and better than ever before.  Our clients see immediate return on their investment in us, benefitting from our step-by-step approach to ensuring sales success through improved relationship management.

Contact us today to arrange a free consultation to discuss how Acumentum can help you sharpen your spear and provide long-term prosperity for you and your tribe.

 


ROB CAMPBELL

Rob is a seasoned sales professional, manager and entrepreneur.  Raised in an entrepreneurial family and interacting with customers since he was a toddler, he has a profound understanding of what it takes to create customers and keep them coming back.  Convinced that the way to love sales is to understand people and their individual needs, Rob set out early to show that doing business can better everyone involved in the transaction.

While advancing through the ranks of professional sales and entrepreneurship, starting and owning companies in the office equipment, direct marketing and distribution industries, Rob has developed a demonstrable pattern of success.   Now with over 25 years of professional business to business sales, entrepreneurship and direct marketing experience, Rob has created TAKE AIM at Success, a revolutionary sales training program designed to help business-to-business companies and organizations dramatically improve their sales results.

Rob’s sales acumen comes first from his natural interest in human behavior and personality development, and second from his philosophy of “always be learning.”  A certified coach and modern-day Erik Eriksson, his own psychosocial theory of the various stages of life (Shifting Gears) has played a role time and time again when dealing with sales customers, co-workers, and consulting clients.

When asked to describe Rob, those who have had the opportunity to work with him are consistent in the kind of words they use to describe him:  Inspiring, dynamic, insightful, innovative, and an agent of change.

 


JANINE KIVELL

Janine is a career sales and training professional.  She has been in the B2B sales business throughout her entire career, starting in the high tech sector, moving on to publishing and eventually becoming an entrepreneur in her own right.  She is very strong in building business relationships and has a very clear understanding of how hard work and relationship building and management will inevitably result in business success.

Janine’s positive presence and her natural compassion and empathy for people, connects her with anyone she interacts with along the way.  Her passion, her energy and her natural humility all combine to make Janine exceptionally effective and persuasive.

Being a Senior Marketing and Sales Professional, Janine continues to uncover opportunities and drives innovative customer-focused strategies within complex environments.  She excels in the area of developing relationships and marketing strategies with business organizations to a high level of competence and success.    Her expertise has been uniquely developed over the years through relationships built on both personal and business foundations.

A networking guru in her own right, in addition to being responsible for membership development for a local business advocacy group, Janine works on a number of fundraising, event planning and health awareness committees throughout the city of Ottawa.  Her strengths lie in her ability to bring people together to achieve a greater good.

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