![\"\"](\"http:\/\/www.takeaimatsuccess.com\/academy\/wp-content\/uploads\/2017\/09\/rob-article-thubnail-300x221.jpg\")
For so many of us, it can sometimes seem like every minute of every day is consumed in working on all the absolutely critical things that it takes to be successful in business today.<\/p>\n[et_pb_section bb_built=”1″ fullwidth=”on” specialty=”off”][et_pb_fullwidth_image _builder_version=”3.0.72″ src=”http:\/\/www.takeaimatsuccess.com\/academy\/wp-content\/uploads\/2017\/08\/header-slider-1-1024×200.jpeg” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” border_style=”solid” \/][\/et_pb_section][et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.72″ background_layout=”light” text_orientation=”left” border_style=”solid”]<\/p>\n
For so many of us, it can sometimes seem like every minute of every day is consumed in working on all the absolutely critical things that it takes to be successful in business today.<\/p>\n
While busy building your business success; planning, problem solving, coordinating, communicating, coaching and cheerleading, it\u2019s important to take a step back from time to time, to ponder on a simple paraphrase of Peter F Drucker\u2019s famous definition of business purpose… and remember why you are really here.<\/p>\n
Whatever your business is, whatever product or service you provide, and regardless of how you define it, your success is going to be much more difficult to come by if you:<\/p>\n
a) aren\u2019t creating customers,<\/p>\n
b) are creating customers who are anything but satisfied or,<\/p>\n
c) aren\u2019t retaining the customers you are creating<\/p>\n
Long-term success in the business-to-business business isn’t much more than a good intention if your very purpose in that business isn\u2019t somehow modeled around the creation and retention of satisfied customers.<\/p>\n
The esteemed Drucker quote came from his 1954 \u201cPrinciples of Management\u201d where he claimed that any business\u2019 single purpose must be simply \u201c to create a customer.\u201d\u00a0We\u2019ve come a long way since 1954; a very long way.\u00a0 Most successful B2B business people today have evolved to recognize the important distinction between simply creating account numbers and the value that comes in creating satisfied, long-lasting customer relationships.<\/p>\n
By now, most of us know of the adage that it costs more to GET a new customer than it does to keep an existing one.\u00a0Experts range in their estimates; calculating that cost at anywhere from 4 to 10 times more.\u00a0Seriously, why bother GETTING customers, if you\u2019re not planning on proactively<\/em> KEEPING them?<\/p>\n If Mr Drucker was alive today, he’d undoubtedly profess that the only valid definition of a business\u2019 purpose is to CREATE and RETAIN SATISFIED CUSTOMERS.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div> For so many of us, it can sometimes seem like every minute of every day is consumed in working on all the absolutely critical things that it takes to be successful in business today. While busy building your business success; planning, problem solving, coordinating, communicating, coaching and cheerleading, it\u2019s important to take a step […]<\/p>\n","protected":false},"author":1,"featured_media":263,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vlogs"],"_links":{"self":[{"href":"https:\/\/www.takeaimatsuccess.com\/academy\/wp-json\/wp\/v2\/posts\/262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.takeaimatsuccess.com\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.takeaimatsuccess.com\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.takeaimatsuccess.com\/academy\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.takeaimatsuccess.com\/academy\/wp-json\/wp\/v2\/comments?post=262"}],"version-history":[{"count":5,"href":"https:\/\/www.takeaimatsuccess.com\/academy\/wp-json\/wp\/v2\/posts\/262\/revisions"}],"predecessor-version":[{"id":269,"href":"https:\/\/www.takeaimatsuccess.com\/academy\/wp-json\/wp\/v2\/posts\/262\/revisions\/269"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.takeaimatsuccess.com\/academy\/wp-json\/wp\/v2\/media\/263"}],"wp:attachment":[{"href":"https:\/\/www.takeaimatsuccess.com\/academy\/wp-json\/wp\/v2\/media?parent=262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.takeaimatsuccess.com\/academy\/wp-json\/wp\/v2\/categories?post=262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.takeaimatsuccess.com\/academy\/wp-json\/wp\/v2\/tags?post=262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}