{"id":280,"date":"2017-09-14T16:29:58","date_gmt":"2017-09-14T20:29:58","guid":{"rendered":"http:\/\/www.takeaimatsuccess.com\/?p=280"},"modified":"2020-09-13T14:08:08","modified_gmt":"2020-09-13T18:08:08","slug":"top2","status":"publish","type":"post","link":"https:\/\/www.takeaimatsuccess.com\/academy\/top2\/","title":{"rendered":"Secrets of the Top 2%"},"content":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; specialty=&#8221;off&#8221;][et_pb_fullwidth_image _builder_version=&#8221;3.0.72&#8243; src=&#8221;http:\/\/www.takeaimatsuccess.com\/academy\/wp-content\/uploads\/2017\/08\/header-slider-1-1024&#215;200.jpeg&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; use_overlay=&#8221;off&#8221; border_style=&#8221;solid&#8221; \/][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243;][et_pb_row][et_pb_column type=&#8221;4_4&#8243;][et_pb_video _builder_version=&#8221;3.0.72&#8243; src=&#8221;https:\/\/youtu.be\/fgMX6JSNuhM&#8221; image_src=&#8221;http:\/\/www.takeaimatsuccess.com\/academy\/wp-content\/uploads\/2017\/09\/vlog-top2-thumbnail.jpg&#8221; \/][et_pb_text _builder_version=&#8221;3.0.72&#8243; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p>There are lots of successful sales people in the world. Millions, in fact. But what is it that MAKES them successful? Ask ten sales people what they attribute their success to, and you\u2019ll likely get 10 different answers. Often, what looks like \u201csales mastery\u201d can actually be &#8211; just a series of Random Acts of Success; with even some top performers &#8211; not really sure what it is that makes them successful.<\/p>\n<p>This is the 21st Century and one thing is for certain when it comes to professional sales\u2026 the Gift of Gab alone isn\u2019t going to cut it anymore. There has been a virtual TSUNAMI of increased competition in almost every market over the last few years. From Tea to Telecom and everything in between, market shares are being eroded by the sheer number of new players jumping into these existing and new markets. Who would have ever thought automotive-giant Ford &#8211; could eventually be competing against online juggernaut Google &#8211; in the CAR business?<\/p>\n<p>But even in the face of these changing times and new challenges, many leading sales professionals manage to remain at the top of their game, propelling themselves continuously forward. So, what is it that keeps the very best sales performers in the World &#8211; at the very TOP? It\u2019s not high-rolling Customers, million-dollar deals or top of the line training. What separates the top 2% from the rest of the world isn\u2019t Talent or Experience, but rather the way they use them.<\/p>\n<p>The very TOP PERFORMING SALES PEOPLE have a PROCESS. A defined, mature SYSTEM to their SUCCESS.<\/p>\n<p>A SALES PROCESS is simply a SYSTEMATIC, REPEATABLE series of STEPS &#8211; that map out and track interaction with prospects; &#8211; from their first point of engagement with your business, through to a close &#8211; and beyond. Simple, right?<\/p>\n<p>So, why would any selling professional NOT want to have a sales process? Many salespeople shudder at the thought of having to work within some sort of defined \u201cprocess;\u201d afraid that it might somehow \u201cbox them in\u201d or hinder them in how they are used to plying their craft. Some prefer instead to stick with the natural ability and style that got them into sales in the first place and that they think is working just fine for them.<\/p>\n<p>Having a sales process and using a sales process are two different things. Lots of salespeople HAVE a selling process. Maybe it\u2019s from some form of sales training; their company adopting a branded program, with books and videos collecting dust on a shelf somewhere and the rep using the bits and pieces that work for them and simply ignoring the rest. Some salespeople have developed their own, unique process, that suits their personal style, abilities \u2013 and comfort zone.<\/p>\n<p>Top-performing sales people are committed to <u>fully<\/u> and <u>effectively<\/u> USING a defined, mature and proven sales process; and they make it a natural part of everything they do as they pursue sales success.<\/p>\n<p>Training leader Miller-Heiman\u2019s research division, CSO Insights, recently published a report with respect to Optimizing Sales Performance. According to their research, sales organizations that adopt, implement and manage a defined sales process have a WIN ratio 15% higher than those who don\u2019t.<\/p>\n<p>Salespeople and Management who have the foresight and fortitude to adopt and stick to a defined \u2018customer-centric\u2019 sales methodology and process, reap many benefits:<\/p>\n<ul>\n<li>Having a set of clearly defined steps and best practices to take suspects into prospects and prospects into customers<\/li>\n<li>Better understanding and managing where the prospect is in the evaluation and buying process<\/li>\n<li>Improved efficiency<\/li>\n<li>Increased productivity.<\/li>\n<li>Enhanced sales effectiveness<\/li>\n<li>Improved forecasting<\/li>\n<li>Higher WIN rates<\/li>\n<\/ul>\n<p>In today\u2019s competitive and fast-paced market, outstanding, long-lasting sales success will not come without knowing and leveraging our strengths while consciously \u2013 consistently, improving on our weaknesses.<\/p>\n<p>If you want to be among the very top sales performers, you MUST have a DEFINED STRATEGY and a STRUCTURED PLAN within which to bring it all to bear and become a SELLING POWERHOUSE.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><div class=\"et_pb_row et_pb_row_0 et_pb_row_empty\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div> There are lots of successful sales people in the world. Millions, in fact. But what is it that MAKES them successful? Ask ten sales people what they attribute their success to, and you\u2019ll likely get 10 different answers. Often, what looks like \u201csales mastery\u201d can actually be &#8211; just a series of Random Acts [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":281,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vlogs"],"_links":{"self":[{"href":"https:\/\/www.takeaimatsuccess.com\/academy\/wp-json\/wp\/v2\/posts\/280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.takeaimatsuccess.com\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.takeaimatsuccess.com\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.takeaimatsuccess.com\/academy\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.takeaimatsuccess.com\/academy\/wp-json\/wp\/v2\/comments?post=280"}],"version-history":[{"count":4,"href":"https:\/\/www.takeaimatsuccess.com\/academy\/wp-json\/wp\/v2\/posts\/280\/revisions"}],"predecessor-version":[{"id":285,"href":"https:\/\/www.takeaimatsuccess.com\/academy\/wp-json\/wp\/v2\/posts\/280\/revisions\/285"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.takeaimatsuccess.com\/academy\/wp-json\/wp\/v2\/media\/281"}],"wp:attachment":[{"href":"https:\/\/www.takeaimatsuccess.com\/academy\/wp-json\/wp\/v2\/media?parent=280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.takeaimatsuccess.com\/academy\/wp-json\/wp\/v2\/categories?post=280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.takeaimatsuccess.com\/academy\/wp-json\/wp\/v2\/tags?post=280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}